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The Design Train
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Andrew Knapp
Nov 23, 20207 min read
Outsourcing your Social Media Management - Is it a viable option?
Some readers of my blog posts have commented that although they recognise the value of the information and realise the importance of...
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Andrew Knapp
Nov 23, 20207 min read
Stuck for content ideas? User Generated Content (UGC) to the rescue!!
I have mentioned the importance of content in a few of my previous blogs, and for good reason. Content is the single most crucial element...
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Andrew Knapp
Nov 23, 20205 min read
The Time Factor - Finding time for your social media marketing.
People often ask me how much time one should spend on social media marketing. The average business owner is so busy running their company...
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Andrew Knapp
Nov 23, 20206 min read
Paid or Organic Marketing? Examining the options
Many people are confused by the term ‘organic marketing’. Simply put it refers to unpaid, or free, advertising in the form of social...
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Andrew Knapp
Nov 23, 20205 min read
To post, or not to post? How not to alienate your audience.
There are numerous theories when it comes to the correct number of times to post on to your social platforms over a fixed time period....
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Andrew Knapp
Nov 23, 20208 min read
What did you say? Why great content is crucial to your social media marketing.
“Content is King” is a well-worn expression in the digital marketing world. Whatever the size of your business or your campaign, and...
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Andrew Knapp
Nov 23, 20204 min read
Who do you love? The buyer persona.
The Buyer Persona - what is it and how do you find one? Digital marketers often talk about the buyer persona. Simply put, a buyer persona...
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Andrew Knapp
Nov 23, 20205 min read
Online Reputation Management and why it's best practice to keep your personal views to yourself!
Why you need to put your ego away when dealing with the public Most of us who have worked within the customer service industry have had...
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